The Global Pandemic and Hospital Leadership:
Best Strategies for Crisis Communication Now and After COVID-19

As your hospital’s team manages myriad issues during the COVID-19 crisis, there is a pressing need to get your communications just right with employees, patients, families, the public, and the media. Leaders must strike the right balance of providing accurate, timely information with reassuring people through an unprecedented time. In this briefing, we’ll discuss how you can help your leaders deliver a message that will resonate with their key audiences during the crisis and beyond.

FACULTY:

Laura Fay, Principal/Senior Consultant, Bates Communications

Laura Fay is a Principal and Senior Consultant at Bates. Her passion is empowering leaders to inspire their teams, better execute on strategy, and transform their business. Laura has more than 20 years of experience in corporate leadership with deep expertise in executive communication, serving as counsel, coach, and advisor to senior leaders during times of crisis and change management, and helping executives find compelling ways to share their stories and connect with stakeholders. Through her career, she has served as chief advisor to the CEO and management teams on internal and external communication strategies, oversaw public relations activities, and served as chief media spokesperson. Her experience includes significant tenure at Wells Fargo, Wachovia, and Scudder Investments where she held leadership positions in corporate communications, content marketing, and thought leadership.

Margery Myers, Principal/Senior Consultant, Bates Communications

Margery Myers helps leaders and leadership teams drive business performance by increasing their influence and ability to inspire followership. Through coaching, consultation, and facilitation, Margery partners with her executive-level clients to develop the strategies that will engage and align stakeholders to achieve critical business objectives. Combining thought-provoking inquiry with practical tools and proven techniques, Margery works with her clients to gain board and senior executive buy in; build strong, collaborative relationships with peers; align stakeholders around common goals; motivate employees; and represent the organization to its important audiences. Her clients master executive presence and quickly earn credibility in their roles. They broaden their leadership style, while emphasizing the authentic qualities that have defined them and made them successful. As a result, these executives advance their business strategies faster, and gain new confidence in their ability to lead at a higher level.

Date: Tuesday, April 14

Time: 1:00pm to 1:30pm

Location: WEBINAR (Dial in info will be sent on Tuesday)

PLEASE PRE-REGISTER HERE: